Make the hotline number for domestic violence more salient

Introduce national media campaigns highlighting the hotline number for domestic violence and inform women that the number of individuals calling it has been increasing.

Behavioral Tools: Hassle Simplification, Salience, Dynamic Social Norms

Benchmarked Intervention

Experiment Overview

An intervention was conducted in Stafford, UK to increase the number of women reporting domestic violence through using media outlet and advertising campaigns. The campaigns included large billboards with the saying “Leave the abuse behind, not your home” along with a helpline number.

Impact

Source: Hester, M., & Westmarland, N. (2005). Tackling domestic violence: effective interventions and approaches. Home Office Research, Development and Statistics Directorate.