Vision, Mission, and Values

Our Vision

Nudging for development and the rule of law

Our Mission

Promoting greater adoption of behavioural insights in policies through RCTs and the use of other applied tools and methods

Our Values

  • Development: Seeking constant and cost-effective improvements in the economics and social wellbeing of people
  • Libertarian Paternalism: “[Influencing] choices in a way that will make choosers better off, as judged by themselves”*
  • Empowerment: Working towards empowering citizens by providing them with better-informed choices
  • Citizenship: Fostering stronger sense of citizenship amongst people through different uses of behavioural interventions
  • Rule of Law: Promoting awareness about the importance of compliance with rules and regulations
  • Partnerships: Fostering collaboration and partnerships between behavioural insights centres, academic institutions, governmental entities, NGOs, and private sector organizations

 Thaler, R., & Sunstein, C. (2008). Nudge: Improving Decisions about Health, Wealth, and Happiness. Yale University Press.