Dr. Fadi Makki is is Partner & Director in Boston Consulting Group’s Behavioral Science Lab and the firm’s People & Organization practice. He is founder of Nudge Lebanon and was inaugural head of the first behavioral insights and nudge unit in the Middle East – B4Development (formerly Qatar Behavioural Insights Unit) at the supreme committee for delivery and legacy where he was also advisor to its Secretary General. He pioneered applications of behavioral insights and nudge concepts through RCTs in the Arab region and has more than 25 years of experience in public policy, socio-economic development, behavioral economics and social entrepreneurship. He currently co-chairs the WHO’s Technical Advisory Group on Behaviorual Insights and Sciences for Health, and is Adjunct Professor at HBKU in Qatar. He served as member of the world economic forum council for behavioral sciences between 2016 and 2018 and is since July 2020 member of the WHO’s technical advisory group on behavioural insights for public health. He served as Director General of the ministry of economy and trade and Advisor to the PM in Lebanon. He was also Director at Booz&Co and Cisco. He serves on the board of several financial and education institutions in Lebanon and the Arab world. He obtained his PhD from Cambridge University, Master degrees from LSE and Hull, BAs from AUB and the Lebanese University.