Send regular reminders to parents prompting them to motivate their children to continue their education

Send weekly text messages to parents detailing what was covered in a particular subject that week, any assessments the child might have coming up, and a suggested motivation they can give to their children to encourage them to continue their education.

Behavioral Tools: Salience, Reminder

Benchmarked Intervention

Experiment Overview

To improve student attendance and performance in school, the Behavioural Insights Team, in collaboration with a Professor from the Harvard Kennedy school, texted updates to learners’ (aged 16+) friends and family about their progress in their math and English courses. The texts encouraged the supporters to ask the learner how revision was progressing, to praise the learner’s effort and to wish the learner luck ahead of exams and assessments.

Impact

Source: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/738028/Improving_engagement_and_attainment_in_maths_and_English-courses.pdf