Sample Blog Post # 2 – What’s a Nudge?

‘A nudge is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives’ – Nudge, C. Sunstein & R. Thaler

Nudges take into consideration biases and heuristics that humans have, which affect their behavior as well as their tendency to depart from rationality.

 

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